● In this hands on role, you’ll work directly with a wide range of community groups, including young people, families, and residents with low activity levels. You’ll build rapport, form meaningful relationships, and create welcoming, fun, and inclusive activity sessions tailored to local needs. Whether you’re supporting families to be active together, running community sport sessions, or collaborating with partners such as youth workers, health teams or community safety services, you’ll be a positive role model every step of the way.
● You’ll draw on behavioural change principles, customer insight, and leadership skills to engage those who need support the most. From delivering energising sessions to helping organisations develop, evaluate and promote activities, your work will help shape healthier, happier communities.
● Throughout your journey, you’ll be supported through Coach Core’s high quality training programme, combining practical learning, 1 to 1 support, discovery weeks and development opportunities to help you grow personally and professionally.
● This role is perfect for someone who is:
● Positive, approachable, and enthusiastic about helping others.
● Passionate about community wellbeing and active lifestyles.
● Motivated to learn, grow, and make a difference.
● A team player who enjoys working with a wide range of people.
● Ready to use initiative, build connections, and inspire change.
The Community Activator Coach plays an essential role in supporting local people to lead healthier, more active lives. Working at the heart of the community, the role blends coaching, behaviour change support, partnership working and community engagement to create welcoming and inclusive physical activity opportunities. Coaches contribute directly to improving community wellbeing by helping individuals and groups overcome barriers to getting active.
●Key Responsibilities
Deliver Community Focused Activity Sessions
● Lead and facilitate sport and physical activity sessions designed for diverse community groups, ensuring activities are enjoyable, inclusive and relevant to local needs.
● Apply leadership and coaching principles to create safe, motivating environments where participants feel supported and confident.
● Use behavioural change approaches to encourage participants who are inactive or unsure how to begin their activity journey.
Support Community Wellbeing and Engagement
● Develop strong rapport and positive relationships with residents, families, and young people to help sustain engagement in physical activity.
● Promote healthier lifestyles by working with individuals who have low activity levels, supporting them to build confidence and routine.
● Act as a visible and positive role model within the community, helping to inspire change.
Collaborative Community Work
● Work alongside a range of partners including youth workers, police, health teams, volunteers, sports clubs and community safety services to support shared wellbeing goals.
● Participate in community level activation events and contribute to their delivery.
Programme Development and Support
● Support organisations to evaluate, develop and promote physical activity sessions and community based programmes. This includes assisting with planning, promoting sessions and capturing insight to improve services.
● Use customer insight information to inform the design and delivery of engaging activities that reflect the needs of local groups.
● Safeguard the wellbeing and safety of all participants during sessions and community interactions.
Use of Digital Tools
● Utilise social media, digital platforms and technology to share messages, engage communities and promote opportunities and capture quantitative and qualitative data.
Day to Day Activities
● Preparing resources, session plans and equipment ahead of physical activity sessions.
● Greeting participants, building rapport and creating a friendly, inclusive space where everyone feels welcome.
● Delivering a variety of activities ranging from informal play to structured community sports sessions.
● Recording attendance, collecting feedback and noting observations that support programme development.
● Meeting with community partners or colleagues to coordinate delivery and share updates.
● Supporting families to be active together by facilitating fun, accessible group activities.
● Participating in team meetings and reflective practice as part of personal development.
● Attending Coach Core training sessions, including practical workshops, 1 to 1 support, development weeks and discovery learning activities.
How the Role Fits Within the Organisation
● Working with Wigan Athletic to improve health, enhance life chances and create stronger, safer communities.
● The Community Activator Coach is a key frontline role that directly impacts the health and wellbeing of local residents. Coaches act as connectors between the organisation the community and football club. Translating health and physical activity goals into practical, engaging opportunities for people.
● Through ongoing training, development and reflective practice, the coach also contributes to the organisation’s culture of learning and continuous improvement.
Desired Skills
These are the practical, job specific abilities needed to deliver high quality community activity sessions. • Ability to coach or lead pre planned sport or physical activity sessions that appeal to the needs, abilities and interests of different groups. • Confidence working collaboratively with community partners, including volunteers, sports clubs, public services and other local assets. • Skills in supporting people to participate together in fun, accessible physical activity. • Ability to help the Trust evaluate, develop and promote physical activity sessions, including supporting planning and capturing insight. • Understanding of personal safety and wellbeing, and the ability to maintain a safe environment for all participants. • Understand the protection and welfare of children and vulnerable adults through effective policy implementation, staff training • Competence in using social media and digital tools to share information, engage specific groups and promote opportunities, whilst capturing quantitative and qualitative data. • A positive, approachable attitude and the ability to model an active lifestyle. • Strong concern for the welfare and wellbeing of participants, ensuring activities feel safe, supportive and inclusive. • Enthusiasm for teamwork and confidence working alongside colleagues and community partners. • Capability to use initiative when delivering or planning activities, adapting as needed to meet local needs. • Ability to build meaningful, appropriate relationships with participants, families and young people. • Willingness to learn, grow and contribute, especially within a supportive training environment. Experience Required • This is appropriate for a Level 2 / entry-level community based role. • Experience supporting others in a community, youth, sport or health and wellbeing setting is beneficial but not essential. • Any experience helping to deliver physical activity, organised play or informal sport sessions will support success in the role. • Experience working with diverse groups including young people, families or individuals with low activity levels is advantageous, but full training is provided. • No formal coaching experience is required, but an interest in physical activity, health, personal exercise and wellbeing or community development is important. Suitability for Level 2 • This role is designed for individuals who are: • At the beginning of their career in coaching, health or community work • Keen to develop technical knowledge through structured training • Motivated to learn on the job and gain practical, hands on experience • Comfortable engaging with community members and building confidence in others • Desire of working towards a Level 3 within Coaching and or Health and Wellbeing
Personal qualities
Successful Community Activator Coaches demonstrate a range of positive personal characteristics that help them build trust, motivate others and contribute to a welcoming, supportive environment. The following qualities are key indicators of success in this role
● Positive and approachable, with a friendly attitude that helps put people at ease and encourages participation.
● Genuinely concerned for the welfare and wellbeing of others, ensuring all participants feel safe, supported and included.
● Enthusiastic team player who enjoys collaborating with colleagues, partners and community groups.
● Able to use initiative when planning or delivering activities, adapting to meet the needs of different people and situations.
● Skilled at forming meaningful and appropriate relationships, building rapport with young people, families and community members.
● Willing to learn, grow and contribute, demonstrating curiosity, resilience and a commitment to personal development.
● Models an active lifestyle, setting a positive example and inspiring others to engage in physical activity.
● Friendly, patient and supportive, especially when working with individuals who lack confidence, are new to physical activity or face barriers to participation.
● Reliable and community minded, recognising the importance of consistency, trust and long term engagement in local settings.
Qualifications required
No formal academic qualifications, focusing instead on passion for sport, enthusiasm, and reliability.
English & Maths: If you do not have GCSEs (Grade 3/D or equivalent) in English and Maths, you will complete Functional Skills qualifications as part of the programme.
Future prospects
The Community Activator Coach role offers clear opportunities for progression, both professionally and personally. As this is a Level 2, entry‑ level community role, successful coaches are well placed to continue developing their skills, confidence and experience through structured training and real‑ World practice.Coaches will receive ongoing support through Coach Core’s high‑quality training and development programme, including practical workshops, personalised 1 to 1 sessions, discovery weeks and development weeks that promote growth and reflective practice.
● In this hands on role, you’ll work directly with a wide range of community groups, including young people, families, and residents with low activity levels. You’ll build rapport, form meaningful relationships, and create welcoming, fun, and inclusive activity sessions tailored to local needs. Whether you’re supporting families to be active together, running community sport sessions, or collaborating with partners such as youth workers, health teams or community safety services, you’ll be a positive role model every step of the way.
Employer
Wigan Athletic Community Trust
Visit employer websiteAddress
Robin Park Leisure Centre
Greater Manchester
Wigan
WN5 0UL
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