Privacy Policy

Lifetime Training is committed to protecting your personal data. This policy explains how and why we use your personal data to make sure you remain informed and in control of your information.

Lifetime Training will ask its learners or potential learners to “opt-in” to receive information about our products and courses. This means you’ll have the choice as to whether you want to receive these messages.

You can choose not to receive information or to change how we contact you at any time. If you would like to, please let us know by:


Writing to us at our company address:

Lifetime Training Group
Floor Eleven Clifton Heights
Triangle West

Telephone: 0333 0143 669 (Mon to Fri: 9am-5.30pm Sat and Sun: Closed)

This telephone number will put you through to our IVR (Interactive Voice Response). To speak to Reception, please select the “Any Other Queries” option.

We will never sell your personal data. However, we may share your data with specific organisations who work with us, in order to provide the service to you. Please see the “Disclosing and sharing data” section for further information on this.


Any questions you have about this policy or how we use your personal data should be sent to: or addressed to: The Data Protection Officer at the postal address given above.

About Us

Your personal data (i.e., any information which identifies you, or which can be identified as relating to you) will be collected and used by Lifetime Training which is a private limited company with Company No: 03263608 and data controller number Z5165342.

For the purposes of data protection law, Lifetime Training will be the Data Controller.

What information do we collect?

Personal data you give to us

We collect data you give to us. For example:

  • Personal details (name, date of birth, email, address, telephone, education details etc.) when you sign up to an apprenticeship agreement
  • Data known as sensitive personal data (ethnicity, additional learning needs)
  • Information created by your involvement with Lifetime Training

Your activities and involvement with Lifetime Training create additional personal data, for example, information about your education progress and qualifications.

We may analyse your personal data to build a profile which helps us decide which of our communications you might be interested in.

Information from other organisations

We sometimes receive personal data from other organisations, for example, where they have passed us information about people who are interested in our apprenticeships and training courses.

Sensitive personal data

We may collect or store data known as sensitive personal data (such as information relating to additional learning needs or ethnicity). We will do this where we have been asked to do so by official government agencies or where the information is needed for the assessment of additional educational support needs.

If we do this, we’ll take extra care to ensure your personal data is protected.

Accidents or incidents

If an accident or incident occurs in one of our training centres or involving one of our employees, then we’ll keep a record of this (which may include personal data and sensitive personal data).

How do we use personal information?

We only ever use your personal data with your consent, or where it is necessary:

  • To enter into, or perform, a contract with you
  • To comply with a legal duty
  • To protect your vital interests; this means, for example, keeping you safe from harm
  • For our own (or a third party's) lawful interests, provided your rights are not affected

We will only use your information for the purpose or purposes it was collected for.


We use personal data for administrative purposes. This includes:

  • Maintaining databases of our learners and their educational progress
  • Performing our obligations under apprenticeship or training contracts
  • Helping us respect your choices and preferences (e.g., if you ask not to receive marketing material, we’ll keep a record of this).

Research and Analysis

We may carry out research and analysis on the data we hold to understand behaviour and responses and identify patterns and trends.

We evaluate, categorise and profile personal data to tailor services and communications we send out (including targeted advertising) and to prevent unwanted material from being sent to you.

Anonymised data

We may combine sets of personal data and change the personal data so that it can no longer be linked to any particular person. This information may then be used to monitor Lifetime Training’s business performance or to identify trends or patterns within our existing learner database.

Disclosing and sharing data

We will never sell your personal data. If you have opted-in to marketing, we may contact you with information about further opportunities in education.

We may share personal data with other organisations who provide us with services. For example, we may use an IT supplier to process personal data. However, these activities will be carried out under contracts which have strict requirements to keep your information confidential and secure.

We share personal data with the following organisations who provide services to us:

Data Processor

Purpose of Processing

Location of Data


Saas Provider for Learner Management System

Hosted in Microsoft Azure UK Data Centres

Babble Cloud Limited

Cloud telephony contact system

Hosted in the UK


SaaS Provider for functional skills assessment

Hosted in Ireland

Booking Live Software Ltd

Booking Platforms for virtual classrooms

AWS, hosted in London

Click Dimensions

Contact system for integrations with Dynamics 365 CRM

Hosted in Microsoft Azure, Amsterdam (EU)

Logic Melon

Job applications platform for apprenticeships

Microsoft Azure, London

Mercury XRM Ltd

Job application platform integration with Dynamics 365 CRM

Hosted in the EEA

 Wattle Solutions Ltd

Microsoft 365 Dynamics Managed Service Support

Hosted in the UK

Qualtrics LLC

Surveying of learners on programme for quality purposes

Hosted in Germany, EEA


Managed service provider and UK Hosted Data Centre for Lifetime Training

Hosted in Birmingham, UK

Twilio/ SendGrid

Cloud based email distribution service for learner contact

Hosted in the USA in Amazon Web Services

Commify UK Ltd (Text Anywhere)

Processes telephone numbers and message content for communicating with learners

UK hosted


Helpdesk SaaS service for learner support

Hosted in Amazon Web Services in Dublin, Ireland


Digital and IT training services being provided to Lifetime customers and apprentices

Europe, UK, US and New Zealand



Lifetime Training works closely with assessment organisations who will receive personal data from Lifetime Training as part of the assessment process.

These organisations are:

  • City & Guilds
  • Innovate Awarding

These organisations will use assessment invigilators within remote invigilation organisations which are based in location outside of the UK and EU.

City & Guilds works with Talview Inc., with invigilators based in India.
Innovate Awarding works with ProctorU Inc., with sub-processing invigilation organisation based in India, Mexico, Philippines and Jamaica. Processing of personal data for the purposes of remote invigilation is subject to appropriate safeguards and Standard contractual clauses for data transfers between EU and non-EU countries.

The following information will be processed as part of the remote invigilation:

  • Picture, first and last name, institution or organisation, exam information, time of exam, picture of ID (which may include driver’s licence number, address, etc. or passport which would include passport number and country of citizenship, email address, telephone number, google map coordinates of IP address.


Lifetime Training will ask its learners and contacts to “opt-in” for marketing communications. This means you’ll have the choice as to whether you want to receive these messages.

We use personal data to communicate with people and to promote Lifetime Training. This includes keeping you up to date with our news and offerings.

Social Media

We work with external marketing agencies who provide information about people who have registered an interest in Lifetime Training's courses and where they have given appropriate consent to be contacted.

Digital Marketing Service Providers

We periodically appoint digital marketing agents to conduct business to business marketing activity on our behalf and such activity may result in the compliant processing of personal information. This includes contacting individuals within organisations which may be interested in the services Lifetime Training has to offer.

We sometimes share your data with trusted third parties (such as Google and LinkedIn) to perform advertising services on our behalf. This helps us make sure that the information we serve you is relevant and keeps you up to date with our products and services.


Within Google, we use 'Google Analytics’, 'Google Signals', 'Remarketing' and 'Customer Match'.

Google Analytics and Google Signals
We use Google Analytics to track, monitor and report on website traffic. In addition, we use Google Signals which collects information via Google advertising cookies and identifiers and associates it with information from signed-in users who have enabled personalisation advertising on their account. The information may include end user location, search history, YouTube history, and data from sites that partner with Google and is used to provide aggregated and anonymous insights into the users’ cross-device behaviour.

You can opt-out of Google Analytics Advertising features (like Google Signals) through your Google Ads Settings. For more information, see Google Privacy Controls.

You can opt-out of Google Analytics tracking by turning off the statistics cookies here.

Remarketing is a feature that lets us customise our advertising for users who have previously visited our site. Cookies enable us to serve ads based on your previous usage of the Lifetime Training site. The ads are served on Google as well as Google’s network of partner sites.

You can opt out of remarketing by turning off marketing cookies here .

Customer Match
Customer Match enables us to use data to reach and re-engage with our customers across Search, the Shopping tab, Gmail, YouTube and Display. Using the information (email address) that you have shared with us, Customer Match will serve relevant ads to you and customers like you.

More information on Google’s data use in personalised ads can be found here. 


Within LinkedIn we use ‘remarketing’ and ‘Matched Audiences’.

We use visitor data gathered via the LinkedIn Insights Tag on our site to run customised ads on LinkedIn.

You can opt out of remarketing by turning off marketing cookies here .

Matched Audiences
These are custom audience segments that we use to target advertising campaigns. In some instances, we will share your information (email addresses) with LinkedIn to build these advertising segments.

More information on how LinkedIn keeps your data safe can be found here.

You can unsubscribe from any advertising by emailing

Young people

As an education provider, we regularly process the personal data relating to young people who enquire about courses and training opportunities.

How do we protect personal data?

We use a variety of physical and technical methods to keep your data safe and to prevent unauthorised access or sharing of your personal information.

Electronic data and databases are stored in secure computer systems, and we control who has access to information using both physical and electronic means.

Our employees receive data protection training, and we have a set of detailed data protection procedures which personnel are required to follow when handling personal data.


Some of our premises have CCTV and you may be recorded when you visit them. CCTV is there to help provide security and to protect both you and Lifetime Training. CCTV will only be viewed when necessary (e.g., to detect or prevent crime) and footage is only stored temporarily. Unless it is flagged for review CCTV will be recorded over.

Lifetime Training complies with the Information Commissioner’s Office CCTV Code of Practice. We display notices to let you know when CCTV is in use.

Storage of personal data

Where Lifetime Training information is stored

Lifetime Training’s operations are based in the UK, and we store our data primarily within the European Economic Area (EEA).

Lifetime Training will occasionally use services outside of the EEA to process personal data, but only where the service ensures an adequate level of protection and where appropriate safeguards have been provided.

How long does Lifetime Training keep information for?

We will only use and store information for as long as it is needed for the purposes it was collected for. How long we keep information depends on the information and what it’s used for. For example, if you ask us not to send you marketing emails, we will stop storing your emails for marketing purposes (though we’ll keep a record of your preference not to be emailed).

We continually review what information we hold and delete what is no longer required. We never store payment card information.

How do we ensure that you remain in control of your data?

We want to ensure you remain in control of your personal data and that you understand your legal rights which include:

  • The right to ask and be told whether or not we have your personal data and, if we do, to obtain a copy of the personal data we hold (this is known as a subject access request)
  • The right to have your data deleted (though this will not apply where it is necessary for us to continue to use the data to administer your training course or apprenticeship)
  • The right to have incorrect data amended
  • The right to object to your data being used for marketing purposes or profiling

Please note that there are some exceptions to the rights above and, although we will always try to respond to your satisfaction, there may be situations where we are unable to do so.

If you would like further information on your rights, please write to or email our Data Protection Officer at the addresses given in section 1.

We can provide you with a subject access request template which includes guidance on how to make your request and will help us respond more quickly. Please contact us for a copy of this.


You can complain to Lifetime Training directly by contacting our Data Protection Officer using the contact details set out above. If you would like to make a complaint which does not directly relate to your data protection and privacy rights please see Lifetime Training’s complaints policy which is available here.

If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you can complain to the UK Information Commissioner's Office which regulates and enforces data protection law in the UK. Details of how to do this can be found at

Cookies and links to other sites


For information relating to cookies and to set your preferences, please refer to our Privacy Preferences page.

Links to other websites

Our website contains hyperlinks to many other websites. We are not responsible for the content or functionality of any of those external websites (but please let us know if a link is not working by using the 'Contact us' link at the top of the web page).

If an external website requests personal information from you, the information you provide will not be covered by the Lifetime Training’s privacy policy. We suggest you read the privacy policy of any website before providing any personal information.

When purchasing goods or services from any of the businesses that our site links to, you will be entering into a contract with them (agreeing to their terms and conditions) and not with Lifetime Training.

Changes to this privacy policy

We'll amend this Privacy Policy from time to time to ensure it remains up-to-date and accurately reflects how and why we use your personal data. The current version of our Privacy Policy will always be posted on our website.

This Privacy Policy was last updated on 01/12/2023