5 steps for the perfect cover letter

Your cover letter is a separate document to your CV and is a personalised response to the job advert. It’s your chance to explain exactly why you’re a great fit for the role and company, addressing key criteria from the job advert. Your cover letter should be clear, concise and personal, and not more than a page long.

How to write an apprenticeship cover letter

Thoroughly read the job advert to understand the role responsibilities and how your skills and experience meet the requirements. Take note of any essential criteria or skills highlighted in the advert, and make sure you address these with examples in your cover letter.

Research the company to understand what services they offer, its history, and values. Pay special attention to the About Us section of the website, to understand the type of candidate the company is looking for.

Your cover letter should consist of three sections. The first should introduce yourself and identify the role you are applying for, so give a brief outline of why you want the job, and why you’d be a good fit for the position. It should start by addressing the relevant person.

In the second section, explain why you want to work for the company itself. Use your research about the company to talk about why you support their mission or business aims. Remember to keep it personal and explain why you’d like to work in the company and industry.

The final section should explain exactly why you’re right for the role. Use the eligibility criteria from the job advert as a reference and give examples of why you’re suitable. Your CV will provide extra detail about your skills and experience, so remember your cover letter is the chance to engage with the role and company directly.

Your cover letter should be personalised and tailored to the role and company. Try to avoid using a template and only include information that’s relevant to the job role. Although personal, your cover letter should be written in a formal style and signed off correctly.

Remember to include the full job title and any reference number if provided, and explain where you saw the role advertised. It’s important to summarise your CV but don’t repeat it. Finally, proofread it and send it to others to check grammar.

Now you know how to write the perfect cover letter, why not check out our apprenticeships vacancies to find the perfect job in your area?

Search vacancies

My programme was very relevant and interesting to my job role and has tremendously supported me in developing to that next level of my personal and career development and career in becoming a better and more effective leader.

Danny Wheatley-Darrand, Team Leader Supervisor Level 3 at Next