About Lifetime

At Lifetime we work to deliver apprenticeship training solutions that unlock bright futures for people and businesses. Established in 1995, we have grown to become one of the largest providers in the UK.

Every part of what we do is driven by the belief that everyone should have the opportunity to learn. It’s fundamental to developing apprenticeship programmes that work harder for everyone, for good. And it’s why over 15,000 people a year choose to learn life-changing skills with Lifetime. 

Like the broad sectors we work in, we never stand still. We strive to consistently deliver future-proof skills training that achieves the best results for learners and adapts as businesses grow. It’s why we were named Top Training Provider of the Year 2021.

From initial strategy to full programme roll out, to apprenticeship recruitment and reporting analysis, we offer a fully managed service that unlocks potential within businesses. It's one of the many reasons the UK's top employers choose to work with us.

A name you can trust

We pride ourselves on delivering an outstanding service for our learners and employer partners. While this is what motivates us, we are grateful for the many awards and accolades we’ve received.
woman in office

Creating a democracy of opportunity

We believe that everyone deserves the life-changing opportunity to learn the skills they need to unlock and fulfil their potential. And that empowered, upskilled people are fundamental to any business growth strategy and long-term competitive advantage.

At Lifetime, we believe that skills training can build a more valuable, diverse and inclusive workforce. It's why we work to deliver apprenticeship training solutions that unlock bright futures, for people and businesses.

Vision: Everyone deserves to learn the life-changing skills they need to realise their full potential.

Mission: We will create a democracy of opportunity, so anyone can access the outstanding skills training they need to thrive, and that means UK businesses can grow in value and performance

Our commitment to equity, diversity, and inclusion

We’re also committed to broadening the diversity of our workforce and creating a sense of belonging for all. In this way we will better represent our learners and partners to greater understand and fulfil their needs.

By listening to our emerging diverse workforce, we will agree future goals and priorities as a community. This in turn will help secure a sustainable future for the Group, benefiting not just us but also our partners and learners.

Our commitment to learners and employers

We’re committed to ensuring Customer Experience is at the heart of everything we do. Adopting a customer-centric approach to delivery at every touch point along the customer journey, we provide a learning experience of a lifetime.

With a centralised Customer Support team, we have experts on hand to answer learner queries and deal effectively with any dissatisfaction. Our Close the Loop policy means that all enquires are investigated to achieve an outcome that supports our learners.

Our partnership teams work with our employer partners end-to-end, understanding everything to develop unique training programmes that achieve their visions with tangible results.

Lifetime survey 2021-22

learner satisfaction
employer satisfaction

The Lifetime story 

Lifetime was created as a training and consultancy business in 1995 by truly inspirational founder, Heather Frankham. Lifetime quickly developed strong partnerships with both large and small employers, soon establishing itself as the leading training provider in the Active Leisure sector.

In 2001, Lifetime began delivering apprenticeships. It has since expanded its delivery of intermediate, advanced, and higher apprenticeships across a range of sectors, in the Civil Service, NHS, Hospitality, Retail, Warehouse and Logistics, Health and Social Care, Clinical Health, Active Leisure, Early Years, HR and Learning and Development, Data and Project Management, Leadership and Coaching.

Lifetime benefited from investment through Sovereign Capital in 2011. Alex Khan was appointed as CEO to lead the next phase of Lifetime's diversification and growth journey. Since then, Lifetime has won several major partners to secure a dominant position in the provision of apprenticeships.

In 2016, Silverfleet Capital became Lifetime’s new investment partner to continue building on its reputation for quality and professionalism as a market leader. In 2023, David Smith took over as CEO. With a remarkable track record across multiple blue chip business service sectors, David brings a wealth of expertise and a passion for transforming companies, building long-lasting customer relationships, and building colleague engagement all with an eye on sustainability and social value.

With over 25 years of award-winning skills training behind it, Lifetime decided to reaffirm its commitment to improving access to industry-leading apprenticeships, for everyone. In recent years, Lifetime has brought a refreshed look and feel, aligning with its commitment to empowering more people and businesses through its life-changing apprenticeships.


The Lifetime Training Group

The Lifetime Training Group is committed to reshaping the training sector. By investing in cutting-edge technology and services, there has been successful development of the innovative companies which make up the wider Lifetime Training Group.

Innovate Awarding

Innovate Awarding Organisation is an independent national Awarding Organisation specialising in vocational and apprenticeship qualifications. Visit the Innovate website.

Skilltech Solutions

Skilltech Solutions is an EdTech provider with a flagship product focused on streamlining the End-point Assessment process. Visit the Skilltech website.


Intequal is a specialist technical training provider enabling careers for the next generation of digital and IT talent. They deliver industry-leading apprenticeships in infrastructure and cloud technologies, software development, data analytics, digital marketing and technical sales. Visit the Intequal website.

woman in office

Our apprenticeship programmes

Lifetime programmes thrive on exceptional partnerships and close relationships across many different industries and sectors.

From Level 2 to Level 5, we provide opportunities for all your people. Whether they’re in head office roles, deliver your customer service, require expert professional development or are the leaders of your teams, our programmes can develop roles at all levels within your business.

Each business is individual, so we work with you to understand where you want to go. With our multi-sector capability, insight and expertise, we can develop a programme that empowers your teams, investing in your people and your results.

We're committed to delivering exceptional results for our partners. Find out how we can unlock the people potential in your business.

Request a call back

Thanks to Lifetime’s energy and passion we have been able to change the lives of so many people around the UK and help the communities around us. The learning coaches play a vital role in not just the education progression of each apprentice, but across their everyday lives too.

Gary Laybourne, CEO, Coach Core
Featured articles