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Coach Core

Find out how Coach Core has partnered with Lifetime to develop the talent of the next generation of sports coaches in active leisure.

Driven by a desire to build upon the excitement and enthusiasm of the 2012 Olympic Games, Coach Core launched its Level 2 Sports Community Apprenticeship programme to support disadvantaged young people get back into employment and education.

After a successful 3-year pilot phase in London, Glasgow and Cardiff, Coach Core teamed up with Lifetime to begin a national expansion project in 2015. The successful partnership would see the apprenticeship offer later rolled out to 7 further cities, nurturing the potential and supporting the personal development of the next generation of sports coaches across the UK.

A collaborative partnership that makes 100% of apprentices more productive

The programme is unique. It brings together local networks of employers and recruits apprentices to go through the active leisure programme together – and the impacts on business are clear.

For the 59 individual employers that have an apprentice currently working towards an apprenticeship, the programme supports high retention rates. 63% of apprentices are still working for the same organisation one year after completing their apprenticeship, and 84% of apprentices complete Coach Core (this figure has traditionally been well above 90% before Covid).

The programme promotes the importance of the onward journey, working hard for its learners carving out a career in sports coaching. 100% of learners who achieved their apprenticeship say it's helped their career, nearly 90% of apprentices move into full-time education and employment after Coach Core, and 89% of apprentice graduates being promoted or taken on additional responsibilities.

Starting as Assistant Coaches, apprentices work their way up to leading sessions and projects that support their employer’s needs and activities. It includes learning new skills, undergoing training and obtaining qualifications that will support their wider career pathways – and not just in the coaching sector. And through Coach Core’s Youth Board and alumni groups, we’re training and developing the leaders of the future too.

Partnership impact

200+
apprentices have graduated
51%
of apprenticeship enrolments are 16-18 years old
26%
of apprentices are from an ethnic minority group
89%
of achieved apprentices have been promoted or given extra responsibilities
92%
of apprentices said it was helping them to develop their skills
100%
of apprentices said it was making them more productive

A shared future focus to increase social mobility in active leisure

Committed to providing opportunities for all and leading the charge in supporting diversity, inclusion and social mobility, Coach Core have a clear vision for their apprenticeship programme.

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Up to 50% increase in learners from underrepresented groups
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Target to work with 1,000 learners by 2024
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Local recruitment of apprentices to ensure local role models

With our commitment to providing opportunities for all, our partnership with Coach Core is a perfect fit. And the proof is in the feedback. 97% of apprentices are engaged with their training from Lifetime.

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Thanks to Lifetime’s energy and passion we have been able to change the lives of so many people around the UK and help the communities around us. The learning coaches play a vital role in not just the education progression of each apprentice, but across their everyday lives too.

Gary Laybourne, CEO, Coach Core
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