New to the world of apprenticeships and with an objective to strategically embrace the apprenticeship levy, Iceland looked for a training provider that could develop its store leaders of the future.
Iceland teamed up with Lifetime in 2017 with a ‘think apprentice-first’ approach to investing in talent, focussing on both the learner experience and maximising long-term business impact from the very start.
Since then, we’ve established a robust partnership that’s defined and developed a tailored apprenticeship programme at Iceland. It's tactically aligned to its training strategy, aims and culture – and works hard to drive talent throughout the business.
Constant collaboration, workshop sessions, strategic planning and innovative solutions have all been essential in developing a clear route for progression through apprenticeships, with over 400 achievers since 2018.
Learner journeys have been adapted to meet Iceland’s career pathways and internal strategy, with programmes that upskill diverse job roles, from Frontline Colleagues to Supervisors, Senior Supervisors to Store Managers.
Latest stats show that 82% of Iceland’s apprentices have been retained one year after completing their apprenticeship. There’s also a 17.8 percentage point lower turnover rate for Frontline Colleagues working towards an apprenticeship, compared to the wider Iceland turnover rate for Frontline Colleagues.
Lower turnover rates have created cost savings for Iceland too. There has been an estimated saving of over £13K on re-hiring every 12 months for Frontline Colleagues working towards an apprenticeship.