Department for Transport

An always-on approach to driving inclusivity

For the first time, the Department for Transport (DfT) was looking for an external apprenticeship partner to support their recruitment. After choosing Lifetime in 2020, we launched a successful Business Administration Level 3 apprenticeship programme, with a highly targeted recruitment campaign focussed on equal opportunities and the BAME community.

When it comes to recruiting its teams, the DfT is dedicated to supporting people from diverse and disadvantaged backgrounds – especially if they have previously had limited access to learning.

Lifetime's key objective was to develop a recruitment strategy that aligned to the DfT’s diversity and inclusion goals, at the same time as integrating their current systems to ultimately provide the DfT with a talented pool of candidates.

How we quickly integrated systems and processes with DfT’s hiring team to drive a bespoke recruitment strategy

Working closely with the DfT’s internal recruitment partners, our Apprenticeship Recruitment team shaped a sophisticated targeting and recruitment strategy. Leveraging a wide variety of platforms and partnerships meant the campaign could optimise reach – and make sure the right people were getting the right message.

To help potential candidates gain key insights into available opportunities, the Lifetime team joined briefings, systems training and open day webinars. Collaborating with line managers to develop engagement sessions also drove internal applications, which were supported by internal marketing and communications targeting existing DfT employees.