The hospitality sector is growing. In the Southwest alone, there are 50,000 new hotel beds set to launch in 2023/24. Financial investment in the sector is there, as well as public demand.
Despite this, the supply and demand challenges in the industry aren’t going to go away anytime soon. Recruitment continues to be the biggest factor as the sector attempts to recoup after issues including Brexit laws which have limited the flow of workers to the UK.
Huge gains are being made by recruitment strategies that focus on apprenticeships. Not only do they serve as a way to rectify retention figures, with 73% of employees in hospitality still working for the same employer two years after achieving their apprenticeship. They also have a positive impact on people of all ages that undertake them.
Learning and development leads at some of Lifetime's largest hospitality partners met at the Loving Hospitality Summit 2022 in December where Lifetime’s insight consultant, Dan Kunka, demonstrated the positive impact that apprenticeships have on learners from our 2022 surveys:
Increasing operations teams’ involvement in Continuing Professional Development (CPD) was raised as a key point for hospitality employers, which was reflected in research from the Institute of Hospitality: